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WAYBACK MACHINE

Your product’s time machine

Look back on every screen and journey you served to your users, both the logged-out and logged-in experiences.
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Loved by product-obsessed teams

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AUTO-CAPTURED

Every release
auto-captured

Take a trip back in time with Adora’s Wayback Machine. Explore your product’s history with screenshots, visual analytics and session replays, all in one place.

Use this to see how every release shaped the user journey, and to get to the bottom of bugs or metric-swings.

Every release auto-captured
USE-CASES

Turn hindsight
into foresight

From tracking your product’s evolution to analyzing release impact and simplifying debugging. Wayback Machine is your new superpower.

COMPARE MODE

Compare old and new

Compare past versions of your product across languages, devices, and timeframes side by side, complete with performance metrics.

Make informed decisions with a clear view of your product’s journey over time.

Compare old and new
CRO

Optimize conversion

Boost conversion rates by pinpointing exactly which changes made an impact. Track how every update, design tweak, or copy adjustment affects metrics with funnel data tied to historical designs.

Optimize conversion
DEBUG

Track changes, fix issues

Pinpoint issues faster by comparing past versions and watching session replays attached to older designs. Leveraging real customer insights for quicker fixes.

Track changes, fix issues
Testimonial image

It’s hard to imagine a world before we had a way-back machine for our product. We use it to share updates internally, diagnose issues and sometimes, just for the nostalgia.

Jachin Bhasme

CPO, Leonardo AI (Canva)

ADORA PLATFORM

Stay in the flow

Unlock your product experience with  journey maps, AI insights and a product design library, in one place.

Automated Journey Maps icon

Automated journey maps

Auto-captured user journeys across every language, device, and cohort.

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Session replays icon

Session replays

Deeply integrated replays so you can jump between journey maps, screenshots and replays.

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Visual Product Analytics icon

Visual product analytics

Auto-captured analytics without manual tagging. Analyze your conversion rates, button clicks and more.

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Living product docs icon

Living product docs

Create source-of-truth docs that automatically update themselves.

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SOC2 Type II certified icon

SOC2 type II certified

Designed to be easy to integrate, secure and respect privacy.

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HOW IT WORKS

How the Product Wayback Machine works

1. Install once — Adora's JavaScript snippet captures every screen your product serves to real users, automatically and continuously. No manual saves, no configuration required. 2. Every version is stored automatically — As your product changes with each release or feature flag, Adora snapshots the new screens and preserves the previous ones. Your complete product history builds itself over time. 3. Compare any two points in time — Select any two dates to compare how screens, journeys, or analytics looked before and after a change. Use it to debug regressions, validate releases, or understand how product changes affected user behaviour.

Frequently Asked Questions

The Product Wayback Machine is Adora's feature that automatically stores the complete visual history of your product — every screen, journey, and interaction pattern — across every release. Unlike code version control which tracks what changed in your codebase, Adora tracks what changed in your actual product experience: how screens looked, how users navigated, and how metrics shifted over time. You can browse any point in your product's history without any manual save or snapshot action.
Adora retains session data for 90 days by default, and screens and journey maps are captured and stored continuously from the moment you install the snippet. Your full visual product history — every screen variation, journey state, and analytics snapshot — is automatically maintained without any manual archiving required.
You can compare screens side-by-side across any two time periods — including different languages, devices, and user cohorts. This lets you see exactly how a design change altered the visual experience, compare how users navigated before and after a release, and check whether metrics improved or regressed after a specific update. You can compare copy changes, layout shifts, new features, and navigation changes all with real usage data overlaid.
When something breaks in production, the fastest path to a fix is understanding what changed. Adora lets you pull up your product exactly as it looked before the incident and compare it to what users are experiencing now — with session replays attached at both points. This makes it immediately obvious whether a visual change, a flow change, or a specific release introduced the problem, cutting debugging time dramatically.
All historical data is captured automatically. From the moment Adora's snippet is installed, every screen, session, and journey is continuously recorded. There's no need to manually trigger snapshots before releases or remember to save states. Your product's history builds up passively in the background, always available to browse when you need it.
Yes. You can filter historical views by user segment, device type, language, and date range — and compare them side-by-side. This is particularly useful for understanding whether a change impacted all users equally or affected specific cohorts differently. For example, you might compare how a navigation change affected mobile users in one language versus desktop users in another.
The Product Wayback Machine is a feature that automatically maintains a complete visual history of every screen in your product, allowing teams to compare how any part of the product looked and behaved across different points in time. Unlike manual changelog tools, Adora captures product history automatically as screens are recorded in production. Teams use it to debug post-release regressions, compare design intent against shipped reality, and understand how product changes have affected user journeys over time.