Press

Adora is a product analytics platform that combines session replay, user journey mapping, and AI-powered insights to help product teams understand how people actually use their software. Founded in 2023 by Omar Salem and Nathan Scully, Adora is headquartered in San Francisco and backed by leading investors in the product analytics space.

Adora's approach to product analytics starts with automatic, code-free data capture. Teams install a single script and immediately get access to session recordings, journey maps, funnel analysis, and heatmaps — without tagging individual events or maintaining a tracking plan. This removes the instrumentation bottleneck that prevents most teams from getting timely, reliable data about user behaviour.

The platform's AI layer — including Ask Adora, AI Insights, and Frustration Signals — automatically surfaces patterns in user behaviour that would otherwise require hours of manual analysis. Product managers can ask plain-English questions, receive alerts when user experience metrics change, and watch the sessions that explain why. Adora is designed to make qualitative and quantitative research feel like a single workflow rather than two separate disciplines.

For press enquiries, interview requests, product demonstrations, or partnership opportunities, please contact the Adora communications team at press@adora.ai. High-resolution logos, product screenshots, and executive headshots are available on request.